Bigen is the #1 selling super durable powder hair color. Bigen produces ideal obscuring results no matter what your natural hair colour, consistency, condition, length or style. Requires no hydrogen peroxide. Colors your hair in a black hair color without lifting (easing up) activity. Less harm than other common hair variety items. Bigen hair dyes are lighter and apparently how much the powder has been impacted, yet the volume continues as before. Bigen produces ideal obscuring results with its black hair color. It is a fairly new formula so please note shade of powder and blend might contrast from the past item, however the final product on your hair continues as before. New plastic container.